{"title":"The Collection","description":"\u003cp\u003eThe launch range — four ceramic objects, each built around three uses: drink or hold, savor, keep.\u003c\/p\u003e","products":[{"product_id":"conical-landscape-mug","title":"Conical Landscape Mug","description":"\u003cp\u003e\u003cem\u003eMade to be used, not just unwrapped.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThe Conical Landscape Mug, with its stand, is TheMugTheory's founding form — a considered ceramic object built around three uses, not one.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrink or hold.\u003c\/strong\u003e A genuinely good ceramic piece you'd choose on its own, gift occasion or not.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSavor.\u003c\/strong\u003e Paired with a natural soy wax candle as a first-use ritual.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeep.\u003c\/strong\u003e Arrives in a jute-and-seed-paper box built to be reused as storage, or planted to grow wildflowers.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTheMugTheory is a design-led gifting company, not a drinkware brand — the mug is our design language, not our ceiling.\u003c\/p\u003e","brand":"TheMugTheory","offers":[{"title":"Default Title","offer_id":52271530377512,"sku":"TMT-CLM-01","price":2499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/0887\/5816\/files\/e21dfdf4-image.png?v=1787694949"},{"product_id":"green-tea-cup-set","title":"Green Tea Cup Set","description":"\u003cp\u003e\u003cem\u003eMade to be used, not just unwrapped.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eA set of four ceramic cups, designed as one of TheMugTheory's three-use objects.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrink or hold.\u003c\/strong\u003e Four genuinely good ceramic cups for tea, coffee, or shared pours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSavor.\u003c\/strong\u003e Paired with a natural soy wax candle as a first-use ritual.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeep.\u003c\/strong\u003e Arrives in a jute-and-seed-paper box built to be reused as storage, or planted to grow wildflowers.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTheMugTheory is a design-led gifting company, not a drinkware brand — the mug is our design language, not our ceiling.\u003c\/p\u003e","brand":"TheMugTheory","offers":[{"title":"Default Title","offer_id":52271530410280,"sku":"TMT-GTS-01","price":2799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/0887\/5816\/files\/737097f0-image.png?v=1787695137"},{"product_id":"mo-mug","title":"Mo Mug","description":"\u003cp\u003e\u003cem\u003eMade to be used, not just unwrapped.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eA nesting pair — 250ml and 400ml — designed as one of TheMugTheory's three-use objects.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrink or hold.\u003c\/strong\u003e Two genuinely good ceramic mugs, sized for morning and evening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSavor.\u003c\/strong\u003e Paired with a natural soy wax candle as a first-use ritual.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeep.\u003c\/strong\u003e Arrives in a jute-and-seed-paper box built to be reused as storage, or planted to grow wildflowers.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTheMugTheory is a design-led gifting company, not a drinkware brand — the mug is our design language, not our ceiling.\u003c\/p\u003e","brand":"TheMugTheory","offers":[{"title":"Default Title","offer_id":52271530443048,"sku":"TMT-MOM-01","price":1999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/0887\/5816\/files\/e47a47c5-image.jpg?v=1788767820"},{"product_id":"diya-set","title":"Diya Set","description":"\u003cp\u003e\u003cem\u003eMade to be used, not just unwrapped.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eA set of two diyas in a cow-dung composite outer shell with a removable, refillable glass insert — an agri-waste material story with a national precedent (KVIC's BIS-certified Khadi Prakritik Paint uses the same route).\u003c\/p\u003e\u003cp style=\"font-weight:600;\"\u003eNot for drinking. Candle and diya use only — there is no contact between the composite shell and any food or beverage.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight.\u003c\/strong\u003e The glass insert holds the wax and can be refilled indefinitely, so the piece is used across many seasons, not one.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSavor.\u003c\/strong\u003e A natural soy wax first fill.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeep.\u003c\/strong\u003e Arrives in a jute-and-seed-paper box built to be reused as storage, or planted to grow wildflowers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TheMugTheory","offers":[{"title":"Default Title","offer_id":52271530475816,"sku":"TMT-DIYA-01","price":1499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/0887\/5816\/files\/diya-festive.png?v=1788714420"}],"url":"https:\/\/themugtheory.com\/collections\/the-collection.oembed","provider":"themugtheory.com","version":"1.0","type":"link"}