Press

A gift should do more than one job. If you're writing about us, here's what you need.

About TheMugTheory

TheMugTheory is a design-led gifting company founded by Lalit Jain and Nandini Jain. Every piece in the launch range pairs a genuinely good ceramic object with a natural soy wax candle and a jute-and-seed-paper keepsake box built to be reused or planted — one gift, three lives, handmade in small batches by Indian artisans.

Press kit & imagery

For high-resolution product photography, brand assets, or founder headshots, email us directly and we'll send what you need within 48 hours.

Story angles we're happy to talk about

• The "three uses, one object" design philosophy behind every piece
• Building a design-led gifting brand in India around small-batch, artisan-made ceramics
• Corporate gifting that isn't another logo-stamped giveaway