Got a Theory?

You see everyday objects differently — maybe it's a mug that's also a planter, a diya that's also a candle, something we haven't thought of yet. If you've got an idea that fits how we think about design, we'd like to hear it.

How it works

Email your idea to nandini@themugtheory.com with a short description and, if you have one, a sketch or reference photo. We read every submission ourselves.

We can't guarantee we'll build every idea we hear, and we don't commit to a fixed review timeline — but if something we eventually make traces back to your idea, we'll credit you by name and make sure you're among the first to own it.